At some point in time, you are going to have to create something.

That may sound so simple that it’s probably insanely obvious at first glance. So… the last time you had to create something, how did it go? Was it something new? Something big? Something different? At Cool Grey Matter, we understand the need to create design and marketing solutions that result in something. Something great. Whether it’s an identity that cuts through the competitive clutter. Or messaging that resonates with your audience. Or design solutions that are—in reality—business solutions.

CGM is a San Diego-based creative design company with over 20 years in the design and advertising industry—in both in-house marketing departments and as an independent creative serving a wide variety of clientele. Cool Grey Matter develops creative partnerships with clients. That means CGM is accountable to the client’s objectives and goals and creates a natural extension of their brand in new, different, and bold ways.

Cool Grey Matter represents a total resource for design, marketing, and creative solutions. These days, the magic word in marketing is “integrated.” Your audience is everywhere, which means you need to be everywhere—with a powerfully integrated and consistent look and feel. That’s why Cool Grey Matter provides a full range of design, graphics, and marketing services so that your business can achieve success in any space—digital or print. Or in any experience—live events or online.

  • Advertising
  • Book Publishing
  • Brochures
  • Environmental Graphics
  • Informational Graphics
  • Logos
  • Online Ads
  • Packaging
  • Photography
  • Posters
  • Websites

CGM knows that design matters. And design makes a difference—the difference that can make you stand out, be delighted, and delight your customers.

About CGM:

Jennifer Therieau  |  Jennifer Therieau is a veteran designer, photographer, and creative ideator. Therieau brings a unique curiosity that continually questions the status quo. Combined with her far-ranging technical skills, her desire to produce breakthrough design solutions has brought her praise from not only from her clients, but from her design colleagues throughout the years. Therieau has worked with clients ranging in size from small local businesses to not-for-profit organizations to large international firms—offering a wide range of print and web-related services. Her photography skills have broadened into an actual art, with subject matters ranging from still life, common man portraits, design in nature, world views, and movement/motion.

With a passport that has been around the world, she has acquired a unique perspective on just about everything she takes in, and her design output incorporates all of her graphic arts and travel experience. Therieau would characterize her “style” as blending functionality into color sensibility with sophistication and elegance. She applies her design skills in HTML on websites and interactive and integrated marketing, in illustration with hand-drawn sketches—constructed of clean/minimal, whimsical humor, and in all forms of design and layout for advertising, brochures, and brand identity. Therieau has discovered design to be the unifying communicator, as she finds out when she can have the same design conversation whether it’s in Balboa Park or in Bali—which molds her sensibility about using design and art to not only making a life, but to making many lives better.

Therieau graduated from Arizona State University with a BFA majoring in Modern Dance. She has studied and lived in Paris, France and New York City, NY. She now lives in San Diego, CA.