Toasty Cheese Mobile Eatery
This start-up high-end sandwich company asked Cool Grey Matter to design its food truck, website, logo and messaging platform and give it a distinctive brand identity to differentiate it from the growing food truck competition in Chicago. The experience at the food truck starts with the bright choice of color that invites attention. The logo design is a sophisticated combination of typography and shapes that does double-duty as a symbol of quality and can also transfer to the owners' goal of having a brick and mortar restaurant of the same name. The taglines we created for them extend the creativeness and uniqueness of their food brand and try to hold the customers captive as they view the truck while their order is prepared.