Wildfire Honey

The same family that gave us Toasty Cheese, came to CGM asking for a new logo and packaging their new product—a chile-infused, wildflower honey. Since the honey's mark of distinction is its spiciness, we offered them a honey bee, one that is literally on fire. (Not that we advocate in any way setting on fire even one of these amazing and vital little creatures.) They loved it and asked us to put it on their honey bottles. Two flavors—Original and Hellfire—and two sizes were being sold, so we decided to differentiate the two using subtle color and background variations. The result was an elegant and slightly whimsical set of packaging.